Archive - Tangent design

Death to the double diamond

Designing isn't a process.

Aug 7, 2023 •

Eduardo Hernandez

June 2022

Designing against complexity

Design to avoid overhead, inefficiencies, and unintended consequences

Jun 21, 2022 •

Eduardo Hernandez

March 2022

There’s only 3 ways to solve a problem

“Solving” a problem is just one of the ways.

Mar 15, 2022 •

Eduardo Hernandez

February 2022

You're doing competitive analysis wrong

Why Milky Way and Snickers don't compete against each other

Feb 8, 2022 •

Eduardo Hernandez

January 2022

When to analyze and when to synthesize

👋 Welcome to the new subscribers who joined in the last couple of months! I’ll be writing at least 15 articles this year that will help you avoid the…

Jan 8, 2022 •

Eduardo Hernandez

August 2021

What is the "right" problem to solve?

And where does customer demand come from?

Aug 4, 2021 •

Eduardo Hernandez

May 2021

Designers today are not equipped to solve the problems of tomorrow

Why we need to see our work through a systems thinking lens.

May 12, 2021 •

Eduardo Hernandez

February 2021

The Invisible Hand That Gave Students the Middle Finger

And why it made Universities vulnerable to disruption

Feb 25, 2021 •

Eduardo Hernandez

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