Tangent design

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Death to the double diamond
Designing isn't a process.
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Eduardo Hernandez
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Designing against complexity
Design to avoid overhead, inefficiencies, and unintended consequences
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Eduardo Hernandez
There’s only 3 ways to solve a problem
“Solving” a problem is just one of the ways.
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Eduardo Hernandez
6
You're doing competitive analysis wrong
Why Milky Way and Snickers don't compete against each other
 • 
Eduardo Hernandez
2
When to analyze and when to synthesize
👋 Welcome to the new subscribers who joined in the last couple of months! I’ll be writing at least 15 articles this year that will help you avoid the…
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Eduardo Hernandez
1
What is the "right" problem to solve?
And where does customer demand come from?
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Eduardo Hernandez
Designers today are not equipped to solve the problems of tomorrow
Why we need to see our work through a systems thinking lens.
 • 
Eduardo Hernandez
The Invisible Hand That Gave Students the Middle Finger
And why it made Universities vulnerable to disruption
 • 
Eduardo Hernandez
Tangent design
Tangent design
Gain a deeper understanding of design with short bit-sized articles.
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